Counterspark & Advanced Energy United
Advanced Energy United is the leading business guild for clean energy companies across the U.S., providing its members with robust research resources to make the case to state governments and communities for the environmental and economic benefiits of going green. Counterspark is the guild's 501c4 advocacy arm (formerly Advanced Energy Works). I led not only the visual design to rebrand AEU and all of its entities, but I also led the creative process to rename the 501c4, to reenvision the overarching organization's brand architecture, and to develop tone & voice guidelines and messaging pillars.
