CARE.org
CARE is a U.S. based 75+ year old humanitarian aid organization (You've heard the term “care package”? That’s where that comes from!). CARE had for several years operated a flagship site as well as a patchwork of secondary sites. I developed a new, consummately component-driven web visual system for them to address the range of content needs for which they'd previously created one-off microsites. In the system I developed, I introduced geometric patterns and a deep, bold navy color, which have since become a part of CARE's core brand expression.
