Equality Now

 

Equality Now has been on the frontlines of the fight against the sexual violence and discrimination perpetrated against women and girls the world over since 1992. I helped the organization refresh their brand with a modern logo, moving them away from their previous mark, which was non-distinctive and rooted in second-wave feminism tropes. With the brand refresh, I also created a bold new site design. The project involved the unique challenge of incorporating a variety of languages reflecting the regions in which Equality Now works into both the website and the logo itself.

 
 
guidelines-lockups.png
 
 
01-EN_Homepage.jpg
 
 
guidelines.png
 
 
02-EN_Mobile_Homepage.jpg
 
 
buttons.jpg
 
 
03-EN_Homepage_Mission.jpg
 
 
tee_hoodie.jpg
 
 
04-EN_Issue_Page_Take_Action_Section.jpg
 
 
04-EN_Menu_and_Issue_Page.jpg
 
 
05-EN_Take_Action.jpg
 
 
Arabic layout

Arabic layout

 
 
branding_assortment.jpg
 
 
07-EN_Press_Clips_and_Our_Approach.jpg
 
 
tote_mug.jpg
 
 
08-EN_Blog_and_Staff_and_Board.jpg
 
 
Round 1 alternate concept

Round 1 alternate concept

 
 
Round 1 alternate concept

Round 1 alternate concept