Planned Parenthood COVID Coalition
When very shortly into the COVID-19 pandemic it became clear that women—who constitute a majority of frontline and healthcare workers, as well as caregivers—were bearing the brunt of the personal and economic fallout, Planned Parenthood sprang into action. In a rapid response rollout, I helped develop the bold, assertive visual identity and launch website for the coalition Planned Parenthood formed with 30+ other women’s rights organizations. We did all of this in parallel to the group—which came to be known as We Demand More—selecting a name for the campaign.
