Hillary For America
As an embedded consultant from Blue State, I was one of the first two designers on the ground at Hillary HQ, creating the earliest in-the-wild executions against Pentagram’s nascent brand system. I designed the launch site and ecommerce store for the campaign, developed the debut full suite of merchandise, and laid the groundwork for the campaign’s social and email graphics.
The “Stitch by Stitch” throw pillow was one of the best selling items in the online store for the duration of the campaign.
The ‘unconventional’ item we included in the first Pride collection. I selected the most garish shirt color on offer from Royal Apparel, thinking “What would I want to wear on Christopher St. at the parade??”
The color really complements Gaga’s locks nicely, don’t you think?
