The Bail Project
An outgrowth of the pioneering work of The Bronx Freedom Fund, the Bail Project is a leader in the fight against mass incarceration and the injustice of cash bail. In designing their wordmark, I conceived the powerful chain metaphor that sits at the heart of The Bail Project's visual identity. I also provided guidance in how the system took shape in the design of their launch website.
Round 1 alternate concept