Blue State Branding and Environmental Graphics

 

As Art Director at Blue State, I collaborated closely with design and creative leadership at the company on our own brand refresh, contributing to logo and visual identity concepting and leading the design of environmental graphics on our newly renovated Brooklyn headquarters. For the latter, I created a set of simple, elegant line patterns for painted and vinyl murals that played off the geometry of our refreshed chevron logos. I also provided art direction for illustrator Jay Davis on a set of punchy wall art for the office's phone booth spaces.

 
 
Blue_State-office_graphics-library.jpg
 
 
Blue_State-logo_suite.png
 
 
Blue_State-office_graphics-north_outer_wall.jpg
 
 
Blue_State-office_graphics-elevation-3.png
 
 
Blue_State-office_graphics-entryway.jpg
 
 
Blue_State-logo_concepts-applications-2.jpg
 
 
Blue_State-outdoor_signage.jpg
 
 
Blue_State-office_graphics-standing_phonebooths.jpg
 
 
Blue_State-logo_concepts.png
 
 
Blue_State-office_graphics-phonebooth-speech_bubble.jpg
 
 
Blue_State-office_graphics-elevation-2.png
 
 
Blue_State-logo_concepts-applications-1.jpg
 
 
Blue_State-office_graphics-illustrated_phonebooths.jpg
 
 
Blue_State-office_graphics-elevation-1.png
 
 
Blue_State-office_graphics-conf_rooms.jpg
 
 
Blue_State-logo_concepts-applications-3.jpg